But now, he knew that the key to success was to take a challenger approach. To challenge his customers' assumptions, to teach them new ideas, and to show them a new perspective.
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As Ryan looked back on his experience, he realized that he had been doing sales all wrong. He had been focused on the wrong things - on building relationships and pushing products. But now, he knew that the key to
The retailer's executive looked taken aback. "What do you mean?" he asked. I'd be more than happy to do so
Ryan decided to give it a try. He started by researching his customers and identifying areas where he could challenge their thinking. He began to craft a new pitch, one that would push his customers to think differently about their businesses.