PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
In the context of the provided file information (Hazaaron Khwaishein Aisi.2003.NF.WEB-DL.AVC.DD), it's worth noting that the film has been made available in a high-quality digital format, allowing audiences to experience the movie with improved audio and video fidelity. WEB-DL (Web Download) and AVC (Audio Video Coding) are formats that enable efficient digital distribution of movies, while DD (Dolby Digital) refers to the audio codec used for surround sound.
Through its narrative, Hazaaron Khwaishein Aisi explores themes of love, loss, friendship, and self-discovery. The film's cinematography, handled by V. Maniyan, beautifully captures the contrast between the vibrant city life of Mumbai and the rustic charm of small-town India. The movie's use of colors, camera angles, and music contributes to its poetic and introspective tone. Hazaaron Khwaishein Aisi.2003.NF.WEB-DL.AVC.DD ...
The film follows the journey of Siddharth Sinha (played by Jimmy Shergill), a young and ambitious individual who leaves his small town in Bihar to pursue a career in photography in Mumbai. His life takes a dramatic turn when he meets Shikha (played by Preity Zinta), a free-spirited and beautiful young woman who challenges his conventional thinking. As Siddharth navigates his feelings for Shikha, he also befriends Nandini (played by Ayesha Takia), a charming and carefree individual who adds another layer of complexity to his life. In the context of the provided file information
Hazaaron Khwaishein Aisi received widespread critical acclaim upon its release, with praise for its thought-provoking storyline, nuanced performances, and technical aspects. The film has since become a cult classic, appreciated for its realistic portrayal of young adults navigating the challenges of life, love, and identity. The film's cinematography, handled by V
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
